About
Our Story
Welcome to Pure Cotton LifeStyle !!
The Label by Mona is a distinguished Indian clothing brand that values natural fibres to provide experience of real comfort, and conscious living. Established in 2015 at New Delhi, the brand initially focused on manufacturing premium cotton garments, retailing from our Hauz Khas Village store and supplying to various stores in New Delhi.
Our journey later brought us to Coimbatore, Tamil Nadu, where we expanded manufacturing and supplied high-quality apparel to premium stores across Tamil Nadu and Kerala.
In 2022, we launched our flagship store in Sivananda Colony, Coimbatore, receiving an overwhelmingly positive response from our clientele within a short period.
Welcome to Pure Cotton Lifestyle
Pure Cotton Lifestyle is not just about what you wear -
It’s about how you live.
We believe in:
- Choosing quality over quantity
- Embracing pure & natural fabrics
- Making mindful choices for our body and the planet
This is more than a brand.
It’s a movement toward conscious living.
If you are:
- Looking for sustainable alternatives,
- Wanting to shop mindfully, or
Just begin your journey toward a greener lifestyle, with us,
What We Believe In
At The Label by Mona, we believe:
Cotton is as natural as our own body.
It supports natural temperature balance and allows your body to breathe and relax throughout the day.Natural fibers like cotton are believed to carry calm and positive vibrations, unlike synthetic fabrics.
- Cotton should be for everyone
- Clothing should feel soft, breathable, and comfortable
- Fashion should be simple, mindful, and sustainable.
Ethnic crafts deserve to stay alive and experienced in modern life
Our Vision
To become a trusted Indian brand that promotes Pure Cotton Lifestyle , supports traditional crafts, and makes comfortable, natural clothing accessible to all.
Additionally striving to provide Pure Cotton Lifestyle at reasonable prices to all age groups.
Our Roots 🇮🇳
Proudly Made in India,Inspired by Indian heritage ethnic crafts of different regions,Designed for everyday Indian comfort.